To export TikTok analytics, open your profile menu, go to Creator tools (or open TikTok Studio in a desktop browser), open Analytics, and use the download option to save your data as a file. The export covers roughly the last 60 days, which is the detail most people miss until it costs them their history. TikTok also rearranges its menus every few months, so treat those names as landmarks rather than exact directions. If something has moved, search "analytics" inside settings and you'll land in the right place.
Where is the TikTok analytics export?
On your phone, the usual route is your profile, the menu in the corner, Creator tools, then Analytics. On desktop, sign in and open TikTok Studio, which is the friendlier path for downloads because you end up with a file on a computer instead of a screenshot on a phone. Once you're inside the analytics view, look for a download or export control, and choose video-level data whenever you're given the choice. Account-level summaries can't tell you which post earned what, and the per-post numbers are the entire point.
When the export asks for a date range, take the maximum. You can always ignore data later, and you can never recover the days that scrolled out of the window. If you're offered a choice of file formats, pick CSV or anything a spreadsheet opens without a fight.
If you can't find analytics at all, check that creator tools are switched on in your settings. And I'm being deliberately loose with the exact button names on purpose. TikTok renames and reshuffles these screens often enough that a precise screenshot tutorial from eight months ago is how you end up tapping around confused.
Why does the 60-day window matter so much?
The export reaches back roughly 60 days. Post for a year, export once, and you keep two months while ten evaporate. TikTok holds no archive for you, so the only person who can preserve your history is you.
That history is worth preserving. Your best quarter of data tells you which topics deserve a pillar, whether a format died or just dipped, and whether last September's slump was seasonal or self-inflicted. You can only ask those questions if the data still exists somewhere you control. And if you've already lost months, don't spiral. Start the archive today and it will be full enough to trust by your next quarterly review.
So make the export a habit instead of a one-time errand. The cheapest version is what I call the first-of-the-month export:
- Set a repeating calendar reminder for the first of every month. The whole ritual takes about ten minutes.
- Export your video-level data rather than the account overview.
- Name the file by date range, something like tiktok-2026-05.csv, and keep every file in one folder.
- Paste the new rows into a single running master sheet so your full history lives in one place.
- While you're in the app, hand-record saves and watch time for your top ten videos of the month.
That last step exists because of the export's other flaw.
What's missing from the export?
Saves and watch time sometimes fail to come along in the file, even though you can see both inside the app on each video's analytics screen. It's annoying, and it matters, because saves are one of the two numbers most worth sorting by. I make that full case in shares and saves vs likes.
Watch time earns its column for a different reason than saves. It shows you where people bail, which is usually the hook, and hooks are fixable.
The fix is manual but small. Open the per-video analytics for your best performers and type the numbers into your sheet yourself. Ten videos, five minutes, done. You only need precision at the top of the leaderboard, so skip the hand-work for the posts that clearly went nowhere.
A data file you never sort is just clutter with a timestamp.
What do you do with the file once you have it?
Sort it. Add one column, shares plus saves, and sort descending. Then read your top ten like a stranger wrote them and ask what this account is clearly about.
A nutrition coach I'll call Sam exported 54 videos in April. Sorted by likes, the top post was a trending-audio kitchen clip: 2,900 likes, 11 shares. Sorted by shares plus saves, the winner was "what I'd eat on a 12-hour hospital shift": 410 likes, 96 shares, and 71 saves that Sam had added by hand. That one sort surfaced the true audience, shift workers who want realistic food plans, and it was invisible in the likes column. Sam spent May leaning into shift-work eating, and reach followed, along with the right kind of comments, nurses asking for a night-shift version.
After the sort, cluster your winners into three to five recurring topics. That process gets its own walkthrough in content pillars explained.
The master sheet earns its keep about a quarter in. With 90-plus days of rows you can compare formats honestly, spot whether a slump is seasonal, and run a proper quarterly pillar review instead of steering by memory. Your memory of what worked is a liar, by the way. It over-remembers the posts that felt good to make and forgets the awkward one that got forwarded 80 times.
Or skip the spreadsheet stage entirely. Upload the same export to Batchly and it scores every video with shares and saves weighted heaviest, clusters the winners into pillars, and writes scripts for your next filming session.
Do this next
Export your data today, even if your posting has been messy, because the 60-day clock is running either way. Sort by shares plus saves and study the top ten. Then set the monthly calendar reminder so you never lose another month of history. Batchly can take the same file from there and turn it into pillars, scripts, and a Batch Day filming plan.